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Showing posts from June, 2013

Style, Uncapped: Customize (and buy) your own Nivea Lip Care Cap

Design is not my forte by any means. But lip balm definitely is. When Nivea launched their first  'Kiss of Style' lip care cap design contest last year, I thoroughly enjoyed playing around with the cap design website, but let's just say 'award winning design' is probably never going to be attached to my name. This chevron design from Melissa M. was instead chosen out of the 10,000 entries (rightfully so). "Like the brand, I appreciate and encourage self-expression. With the first of its kind program, we will give everyone in America the opportunity to make their lip cap their best accessory -- and I know all too well about the importance of a great accessory." -Rebecca Minkoff, Fashion Designer This year Nivea is encouraging your creativity to flow instead of your competitive nature by launching the 'Style, Uncapped' campaign with fashion designer Rebecca Minkoff . Beginning June 27th on StyleUncapped.com , you can not only design your

'Parasols of Protection' Event: La Roche-Posay is Taking Over Madison Square Park in NYC

One of my personal favorite drugstore skin care and sunscreen brands, La Roche-Posay , is throwing a little shade on the first day of summer this year. On Friday, June 21, Jamie-Lynn Sigler  - best known to the world for her role in  The Sopranos , best known to me as Turtle's girlfriend in  Entourage-  will be hosting the 'Parasols of Protection'  event as  La Roche-Posay  brings sun safety awareness to  Madison Square Park on June 21st and 22nd as part of their  SOS- Save our Skin campaign. A collaboration with La Roche-Posay ,  Duane Reade  and the Women's Dermatologic Society , the event will bring awareness to sun safety with a one-of-a-kind suspended umbrella art installation in the park, celebrity appearances, free sunscreen samples and free skin checks with dermatologists. If you can't make it to the 'Parasols of Protection' event, Duane Reade will be offering free skin checks at select Duane Reade locations on July 12th and 13th. ●    

Sign Me Up: The Trajectory of Emotions Following Registration for a Class

You're scrolling on Facebook. Or Twitter. Or your email. When a headline catches your eye. Ah ha! Perfect! I've always wanted to learn how to knit. Or take photos. Or make chocolate covered bacon mouthwash. You click for more details. $10? Seems a little cheap. Maybe its not a good class. $80? Seems a little steep. I can wait until there's a discount. The day goes on, lunch turns to your evening commute. And you're still thinking about the class. A glass of wine into happy hour later, you say screw it, why not do it? And then you realize you can use Paypal to reserve your spot in the class. Sold. The week of the event arrives. You've written it in your work calendar so you don't forget. This class is going to open up a whole new world. Or new friends. Or your future husband. You almost schedule something the same night but decide against it. You must stay committed. If not for your sake, for your new as yet to be met best friend's sake. It wouldn&

FIT Capstone Findings: What Beauty In A Digital World Means to You

Andrew Videira of Beiersdorf, Inc. Last week I attended the Fashion Institute of Technology's Beauty in a Digital World Capstone Presentation, focusing on what beauty will (or should) look like in the year 2020. Spoiler alert: it's going to be pretty amazing! The 2013 class from the Master's of Cosmetics and Fragrance Marketing and Management imagined what possibilities lay ahead in the digital age for the beauty industry in their the Capstone Presentation. They should know, the program is made up of marketing and account managers from top beauty industry companies like Chanel, Estee Lauder, L'oreal, LVMH, and Beiersdorf. I was shocked to hear that the beauty industry has a little room to grow in integrating digital campaigns into actual online sales. Currently only 5% of all beauty sales take place online, at least 95% taking place in store. The more I think about it, though, I get it. We want to touch, taste, smell, and see a product with our own eyes befor